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We develop distinctive sales collateral and campaigns, across both print and electronic media.
Core Beliefs
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Business relationships share many of the properties of your personal relationships. Aspiring business communicators can learn much from the techniques developed to improve disfunctional personal relationships. Relationship Phases
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People make decisions for different reasons at different times. To maximise the impact of your message it is important to target a range of decision-making styles. This involves understanding the triggers for each style. Communication Modalities
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Text and logic are two of the last things with which an audience will engage. Our brains subconsciously make critical decisions based on a host of prior factors - and these factors are the raw materials for persuasive design. Message Cognition
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Good customer communication must be based on a genuine competitive advantage in meeting their needs. This point of difference, in turn, is grounded in your organisation's values and culture. Values Framework
Case Studies
The ICEHOUSE: Developing a brand family
"Bums on seats is crucial to The ICEHOUSE’s sustainability. Lee ter Wal’s work is a critical part of making that happen."
Andrew Hamilton, CEO The ICEHOUSE 
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NeedScope: Communicating a complex framework
"We needed to find a way to communicate emotion simply but powerfully and we had to work within the confines of an existing corporate site - but Lee ter Wal were well up to the task at every stage."
Roz Calder, Founder and Director, NeedScope International more >
Auckland City Council: Expressing strategic concepts
"We use Lee ter Wal when we want advice on how to really challenge an audience’s thinking. They use creativity to make people look at a familiar topic and see it in a new way."
Tara Pradhan, Manager Creative Industries
Kensington Swan Lawyers: Creating customer intimacy
"The Lee ter Wal team consistently demonstrate how much they understand our concept of client intimacy. They take the time to really understand our business."
Angela Johansson, Market Development Director, Kensington Swanmore >
Professionelle: Creating a community
"Lee ter Wal helped us get our business off the ground, assisting with branding right through to building our website. The scope of their service is unique in a firm that is still small enough to be a real partner."
Galia BarHava-Monteith, co-founder, Professionelle
WhereScape: Reaching export potential
"The team at Lee ter Wal are straightup and focused. They take a problem and really think it through – they’re not afraid to ask the tough questions."
Michael Whitehead, Founder, WhereScape Software Ltd more >
BankLink: Selling a service through a channel
BankLink is a phenomenal New Zealand business success story, with about 200,000 business in Australasia using The BankLink System to streamline their accounting. LTW designed collateral that accountants use to sell the benefits of BankLink to their clients.
NZ Post: Transforming B2B Marketing Processes
NZ Post needed a Group-wide approach for sales presentations to Corporate and Government clients. LTW designed and developed messages and material that can be customised to the needs of different clients. more >
Creative NZ: Building Partnerships
" As a public sector organisation, it is often important for us to communicate our strategic initiatives to various stakeholders. LTW helps us to convey these (often very complex) ideas with flair and creativity, which creates understanding and builds commitment. "
Elisabeth Vaneveld, Manager – Northern Arts Services more >
The Warehouse: Communicating Change
The Warehouse worked with LTW to develop a series of internal and external presentations, to communicate its changes in strategic direction. A greater emphasis on quality and creativity was an important part of the strategic story, so these elements needed to be demonstrated in the presentations.more >
Siren: Globalising a local technology
Siren is a technology with global potential. LTW built the Siren brand and marketing collateral, with the medium of trade expos particularly in mind.
Watercare: Communicating of Strategic Information Online
Watercare needed to communicate information to its stakeholders in a way that was accessible, timely and relevant to their needs. LTW delivered an online application that processes and displays new data on an hourly basis.
Oyster Bay Wines: Creating a Brand Experience
"Our challenge was to transfer our communications strategy onto the web, to create a true Oyster Bay brand experience. LTW's strategic approach, creative flair and attention to detail delivered us a site that exceeded expectations. "
Jonas Steen, Brands & Communication Manager, Oyster Bay more >
The Directors
Baruch ter Wal BA, MA (Hons)
Managing Director
+64 21 388 420 
Baruch is LTW’s Managing Director. He has led the development of dozens of critical communication and branding projects, and is one of New Zealand‘s leading business-to-business marketing practitioners. His regular clients include some of NZ’s largest companies, as well as a host of innovative start-ups and high growth SMEs. Baruch has an extensive background in strategic and communications consulting. He has previously worked as an Associate for McKinsey & Company and as General Manager of R&D within a Carter Holt Harvey business unit.
Shaun Lee BGD
Creative Director
+64 21 134 2188
As Creative Director, Shaun is the brand guardian for LTW’s clients. He is one of New Zealand’s leading exponents of information graphics and strategic storytelling, particularly in the realm of new media. Shaun has turned his hand to award winning websites, corporate collateral and trade show presentations, as well as being printed on mojizu.com and threadless.com.
Downloads & Links
- Websites designed by LTW:
The Results Group
Business Coaches
NeedScope
Brand development model
Carbonart
Windsurfing Boards
BankLink
Accounting Software
WhereScape
Data Warehouses
Oyster Bay
NZ Wines
- Industry links:
- For the masses
NZ design community - Better by Design
NZ design industry initiative - Melcrum
Corporate communication resources - Design Assembly
Conversations on graphic design
- LTW Wallpapers:
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